problem:

1 in 2 sexually active person will contract an STI by the age of 25. Why? Because people aren't wearing condoms! Why? Because condom purchasing can be AWKWARD. What if you run into your grandma? Teacher? Or even your old partner?

" How can we design a better     purchasing experience for everyone? "

insights:

Awkward

Sex Education

Target Audience (gender stigma)

Packaging

solution:

"Prodoms" a condom company that is approachable, convenient, and personalized. We make 

buying and using condoms a positive experience.

 

We took the CON out of condoms and created PRODOMS.

​

benefits:

Approachable

Our discrete packaging

is equal parts sophisticated & fun.

Convenient

We have online and in-store purchases, subscription boxes,

and vending machines.

Personalized

Have the option to select the

condom style of your choice

giving you  an unique and fun

purchasing experience

Packaging:

​

Discrete

​

Distinctive

​

Sophisticated

Benefits:

​

Stylish

 

Discrete

​

Approachable

​

​

​

Purchase:

​

Online

 

In-store​

​

Monthly

Subscription

​

Benefits:

​

Fun

 

Convenient

​

Personalized

​

​

​

​

Bedside Box:

​

​

​

Benefits:

​

Discrete

​

Convenient

​

Organized

Vending Machine:

​

Sex Ed

​

STI&STD Statistics

​

Real life stories

​

Single condom purchase

​

Benefits:

​

Convenient

​

Interactive

​

Advertising

​

Personalized

​

​

Locations:

​

Malls

​

Subways

​

College Campuses

​

Website:

 

Box purchases

​

Subscription box service

​

Our story​

Benefits:

​

Convenient

​

Interactive

​

Personalized

​

Wrappers:

 

Trends

 

Themes

​

Patterns

​

Interactive

​

Benefits:

​

Fun

​

Interactive

​

Personalized

​

​

Themed:

​

"What do you call it?"

 

Body part terminology

​

​

​

Benefits:

​

Fun

​

Humorous

​

Trending

​

Personalization

​

​

Switch

it Up:

​

Interactive

 

Peel to Reveal

 

Gender Neutral

Benefits:

​

Fun

​

Immersive

​

Experiential​

​

promotional:

Snap Chat:

​

Sex Ed

​

STI&STD Statistics

​

Promoting

new products

​

Real life stories

​

​

Benefits:

​

Advertising

 

Interactive

 

Informative

​

​

​

​

​

​

Take-away:

​

Condom

 

Safe sex tips

​

Single condom packaging

Benefits:

​

Promoting

safe sex

​

Educational

​

​

​

​

© 2020  by Michelle Reyer.  All rights reserved.

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