problem:
1 in 2 sexually active person will contract an STI by the age of 25. Why? Because people aren't wearing condoms! Why? Because condom purchasing can be AWKWARD. What if you run into your grandma? Teacher? Or even your old partner?
" How can we design a better purchasing experience for everyone? "
insights:
Awkward
Sex Education
Target Audience (gender stigma)
Packaging
solution:
"Prodoms" a condom company that is approachable, convenient, and personalized. We make
buying and using condoms a positive experience.
We took the CON out of condoms and created PRODOMS.
benefits:
Approachable
Our discrete packaging
is equal parts sophisticated & fun.
Convenient
We have online and in-store purchases, subscription boxes,
and vending machines.
Personalized
Have the option to select the
condom style of your choice
giving you an unique and fun
purchasing experience
Packaging:
Discrete
Distinctive
Sophisticated
Benefits:
Stylish
Discrete
Approachable
Purchase:
Online
In-store
Monthly
Subscription
Benefits:
Fun
Convenient
Personalized
Bedside Box:
Benefits:
Discrete
Convenient
Organized
Vending Machine:
Sex Ed
STI&STD Statistics
Real life stories
Single condom purchase
Benefits:
Convenient
Interactive
Advertising
Personalized
Locations:
Malls
Subways
College Campuses
Website:
Box purchases
Subscription box service
Our story
TEST
Benefits:
Convenient
Interactive
Personalized
Wrappers:
Trends
Themes
Patterns
Interactive
Benefits:
Fun
Interactive
Personalized
Themed:
"What do you call it?"
Body part terminology
Benefits:
Fun
Humorous
Trending
Personalization
Switch
it Up:
Interactive
Peel to Reveal
Gender Neutral
Benefits:
Fun
Immersive
Experiential
promotional:
Snap Chat:
Sex Ed
STI&STD Statistics
Promoting
new products
Real life stories
Benefits:
Advertising
Interactive
Informative
Take-away:
Condom
Safe sex tips
Single condom packaging
