problem:

1 in 2 sexually active person will contract an STI by the age of 25. Why? Because people aren't wearing condoms! Why? Because condom purchasing can be AWKWARD. What if you run into your grandma? Teacher? Or even your old partner?

" How can we design a better     purchasing experience for everyone? "

insights:

Awkward

Sex Education

Target Audience (gender stigma)

Packaging

solution:

"Prodoms" a condom company that is approachable, convenient, and personalized. We make 

buying and using condoms a positive experience.

 

We took the CON out of condoms and created PRODOMS.

benefits:

Approachable

Our discrete packaging

is equal parts sophisticated & fun.

Convenient

We have online and in-store purchases, subscription boxes,

and vending machines.

Personalized

Have the option to select the

condom style of your choice

giving you  an unique and fun

purchasing experience

Packaging:

Discrete

Distinctive

Sophisticated

Benefits:

Stylish

 

Discrete

Approachable

Purchase:

Online

 

In-store

Monthly

Subscription

Benefits:

Fun

 

Convenient

Personalized

Bedside Box:

Benefits:

Discrete

Convenient

Organized

Vending Machine:

Sex Ed

STI&STD Statistics

Real life stories

Single condom purchase

Benefits:

Convenient

Interactive

Advertising

Personalized

Locations:

Malls

Subways

College Campuses

Website:

 

Box purchases

Subscription box service

Our story

Benefits:

Convenient

Interactive

Personalized

Wrappers:

 

Trends

 

Themes

Patterns

Interactive

Benefits:

Fun

Interactive

Personalized

Themed:

"What do you call it?"

 

Body part terminology

Benefits:

Fun

Humorous

Trending

Personalization

Switch

it Up:

Interactive

 

Peel to Reveal

 

Gender Neutral

Benefits:

Fun

Immersive

Experiential

promotional:

Snap Chat:

Sex Ed

STI&STD Statistics

Promoting

new products

Real life stories

Benefits:

Advertising

 

Interactive

 

Informative

Take-away:

Condom

 

Safe sex tips

Single condom packaging

Benefits:

Promoting

safe sex

Educational

© 2020  by Michelle Reyer.  All rights reserved.

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