problem:
1 in 2 sexually active person will contract an STI by the age of 25. Why? Because people aren't wearing condoms! Why? Because condom purchasing can be AWKWARD. What if you run into your grandma? Teacher? Or even your old partner?
" How can we design a better purchasing experience for everyone? "
insights:
Awkward
Sex Education
Target Audience (gender stigma)
Packaging
solution:
"Prodoms" a condom company that is approachable, convenient, and personalized. We make
buying and using condoms a positive experience.
We took the CON out of condoms and created PRODOMS.
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benefits:
Approachable
Our discrete packaging
is equal parts sophisticated & fun.
Convenient
We have online and in-store purchases, subscription boxes,
and vending machines.
Personalized
Have the option to select the
condom style of your choice
giving you an unique and fun
purchasing experience
Packaging:
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Discrete
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Distinctive
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Sophisticated
Benefits:
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Stylish
Discrete
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Approachable
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Purchase:
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Online
In-store​
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Monthly
Subscription
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Benefits:
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Fun
Convenient
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Personalized
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Bedside Box:
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Benefits:
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Discrete
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Convenient
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Organized
Vending Machine:
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Sex Ed
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STI&STD Statistics
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Real life stories
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Single condom purchase
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Benefits:
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Convenient
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Interactive
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Advertising
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Personalized
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Locations:
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Malls
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Subways
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College Campuses
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Website:
Box purchases
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Subscription box service
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Our story​
TEST
Benefits:
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Convenient
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Interactive
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Personalized
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Wrappers:
Trends
Themes
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Patterns
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Interactive
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Benefits:
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Fun
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Interactive
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Personalized
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Themed:
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"What do you call it?"
Body part terminology
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Benefits:
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Fun
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Humorous
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Trending
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Personalization
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Switch
it Up:
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Interactive
Peel to Reveal
Gender Neutral
Benefits:
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Fun
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Immersive
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Experiential​
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promotional:
Snap Chat:
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Sex Ed
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STI&STD Statistics
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Promoting
new products
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Real life stories
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Benefits:
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Advertising
Interactive
Informative
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Take-away:
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Condom
Safe sex tips
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Single condom packaging
