From concept to execution. This project consist of concept, branding, packaging, magazine design, web design, clothing design and social media.
our story:
Tribal Waves is a clothing
company inspired by surfers.
We like to look beyond the board and discover the lifestyle & culture of different professional
surfers all around the
world and create a line specifically towards them. Every surfer highlighted will choose an organization that half the proceeds go to.
HISTORY
History not only informs you about the past, but also helps you understand why things are the way they are.
CULTURE
The surfers all
come from different backgrounds. Learning about the culture of these surfers gives you a new perspective and appreciation.
LIFESTYLE
Every surfer lives a different lifestyle but has the same passion. Surfers eat, breathe, & sleep surf, but what do they do when the waves just
aren't there?
COMMUNITY
Surfing brings
people together from all over the world
and creates a tribe. Everyone all so different that share the same passion.
collections:
Each collection highlights
a specific surfer and
their story. Surfers gets interviewed and the style & pattern of each collection is influenced by their answers.
Clothing design created by using the pattern that was created from the interview process. Click view to see.
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This is a mockup to show what the final piece would look like in action.
Created title with real tape
and photographed for an authentic and original look.
I created a magazine that connects with Tribal Waves, showcasing the clothes but also focusing on the surf culture.
social:
